Why your Google reviews matter more than your website

Where bookings come from

For service businesses we've onboarded:
- 45% Google Maps / local pack
- 22% word of mouth (direct phone/text)
- 18% website
- 15% social and other

Your website matters less than you think. Your Google profile matters way more.

What moves Google rankings

1. Review count + freshness (most important).
2. Profile completeness (hours, services, photos).
3. Posts (weekly Google Posts — yes, they still work).
4. Booking link in profile — fewer clicks = more conversions.

The review trick

Ask right after the appointment, not 24 hours later. The win-rate triples. An AI can send a templated "thanks for coming in! Mind leaving us a Google review?" 30 minutes after appointment end — without you remembering.