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The Revenue Leak Audit

Customers often message before they book. The bookings you lose don't feel like a crisis — they leak from five quiet places. Drag the sliders and model your number.

Your leak

$0

Over 12 months

$0

$120
$20$500

One dollar figure drives the whole audit — what an average job or appointment is worth to you.

Leak 1

Unanswered enquiries

$0

/month

14
280
30%
0%100%

Assumes you win 40% of enquiries answered within 5 minutes, versus 10% answered hours later. The gap is the leak.

Leak 2

After-hours silence

$0

/month

35%
0%80%

Uses the same enquiry count as Leak 1. Assumes 15% of after-hours enquiries book whoever answers first by morning — recovered by replying instantly, day or night.

Leak 3

No-shows

$0

/month

40
5150
15%
0%40%

Assumes conversational reminders recover 60% of no-shows by letting people reschedule instead of vanishing. The other 40% is counted as unrecoverable and left out.

Leak 4

Cancellations that stay empty

$0

/month

6
030
30%
0%100%

Assumes half the slots you don't currently refill can be filled by offering them to people already asking that week.

Leak 5

Lapsed clients nobody chases

$0

/month

400
503,000
30%
0%80%

Assumes a win-back text reactivates 15% of lapsed clients for one booking, spread evenly across a year.

You're leaking $0/month — $0 a year.

Five leaks. Five plugs. All of it lands as revenue.

  • Unanswered enquiries → estimate the value of messages that go unanswered.
  • After-hours silence → estimate the value of enquiries that arrive outside your opening hours.
  • No-shows → model a cautious recovery scenario for missed appointments.
  • Cancellations that stay empty → estimate the value of slots you do not refill.
  • Lapsed clients nobody chases → model a cautious win-back scenario.
Create an account See the setup steps

Set up your profile, services, hours and calendar before connecting a customer-facing channel.

A directional estimate from the numbers you entered, using conservative, deliberately cautious recovery rates stated under each leak. Your real figures depend on your business.